MARKETING & COMMUNICATION MANAGER
Come and join us in our journey as we care for people so they can be their best! We believe that being your best is about being your true self – engaged, fulfilled and ready to take on the world.
Sitting majestically on the beachfront in the heart of Stone Town, a designated UNESCO heritage site, Park Hyatt Zanzibar is the quintessential destination from which to experience the idyllic East African island of Zanzibar and embrace the rich culture, heritage, and historical significance of the hotel’s location
Description and General Purpose:
You will be responsible for the efficient running of the department in line with Hyatt International’s Corporate Strategies and brand standards, whilst meeting employee, guest and owner expectations.
To develop, implement, monitor and evaluate the hotel’s marketing communications strategy, including advertising, promotions, public relations, graphics and collateral, so as to support the marketing objectives for the hotel and maximize the hotel’s positive exposure in local, national and international markets.
Qualifications:
Ideally with a university degree or diploma in Communications.
Minimum 2 years work experience as Communications Manager or Assistant Marketing Communications Manager.
Well-organized
Good time management
Good problem solving, writing, administrative and PR skills are a must.
5 star luxury property sales experience is an advantage.
Qualifications:
Ideally with a university degree or diploma in Communications.
Minimum 2 years work experience as Communications Manager or Assistant Marketing Communications Manager.
Well-organized
Good time management
Good problem solving, writing, administrative and PR skills are a must.
5 star luxury property sales experience is an advantage.
Tasks & activities
manage and coordinate all marketing, advertising and promotional staff and activities
conduct market research to determine market requirements for existing and future products
analysis of customer research, current market conditions and competitor information
develop and implement marketing plans and projects for new and existing products
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
expand and develop marketing platforms including social media platforms
manage the productivity of the marketing plans and projects
monitor, review and report on all marketing activity and results
determine and manage the marketing budget
deliver marketing activity within agreed budget
report on return on investment and key performance metrics
develop pricing strategy
create marketing presentationsliaise with media and advertising
collaborate with the sales function
monitor industry best practices
Key Competencies
excellent written and verbal communication skills
collaborative skills
formal presentation skills
organization and planning
strategic and critical thinking skills
data analysis and management
problem analysis and problem-solving
team leadership
persuasiveness
adaptability
creativity
judgment and decision-making
Education and Experience
business or marketing-related degree or equivalent professional qualification
experience in all aspects of developing and managing marketing strategies, preferably experience in a similar hotel/industry
technical marketing skills
proven experience in customer and market research
relevant product and industry knowledge
digital marketing skills
experience with relevant software applications
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