Friday, 19 March 2021

Ajira Mpya Ubongo Kid, Social Media Marketing & Youtube Manager

Social Media Marketing Intern 

UBONGO is Africa’s leading producer of kids’ edutainment. As a non-profit social enterprise, we create fun, localised and multi-platform educational content that helps kids learn, and leverage their learning to change their lives. Ubongo reaches millions of families across Africa through accessible technologies like TV, radio and mobile phones. Our show’s Ubongo Kids and Akili and Me currently air nationwide in 18 countries across Africa, in Swahili, English, French Kinyarwanda, Kikuyu, Luo, Yoruba and Hausa. This is a great time to join an organisation that’s rapidly growing across the continent, and work with a creative and impact-driven team committed to reaching as many families in Africa with life-changing edutainment.

We are looking for a Social Media Intern with experience in social media marketing to work collaboratively with our Social Media Associate to grow the user engagement and reach of our social media platforms (Facebook, Twitter, Instagram and LinkedIn). The ideal candidate should be able to create engaging content around and about our shows, keep the pages lively and engage with the audience on a daily basis.

You are a good candidate if:
    You have the ability to think outside the box and create content that is engaging and keeps people involved
    You have social media marketing know-how, and have worked on a brand via social media for at least 6 months.
    You are ready to try out various content in order to achieve the highest engagement
    You are able to work in a team to execute social media campaigns
    You have an interest in market research and love understanding consumer behavior. Because of this you love learning about different audience types for specific targeted ad campaigns and testing to see how they react to different messaging.
    You find patterns in campaign results and you report insights as well as suggestions for improvement.
    You have good English and Swahili writing skills
    You have the ability to work independently and to think on your feet
    You are a persistent but empathetic pusher. We’ve got to get things DONE.
    Willing to speak up for what’s right, when you see wrong, or when you think there might be a better way.
    Persistence! We have a big goal and have to get things done with limited resources.
    ‘UTU’ (a Swahili word for humanity). This implies that you are honest, trustworthy, transparent and conscientious.
    Passionate about education, storytelling, and being a changemaker.
    Can work well in a dynamic environment with people in multiple countries.
    Someone who loves kids. They’re why we do what we do. They’re running around our office all the time. Our kids’ music and videos will become part of your life (and constantly stuck in your head).

Your day-to-day responsibilities require you to:
    Daily updates of content on social media channels for all languages
    Populating the Languages Social Media spreadsheet for Hausa, French and Kinyarwanda.
    Engagement with audiences on the different platforms
    Market research (what are other edtech companies doing on social media)
    These responsibilities might grow after your demonstrated work ethics.

    You love what we do, and are driven by our mission and values
    A minimum of at least 6 months’ experience in social media marketing
    Knowledge of various social media platforms and best practices,
    Outstanding communication and interpersonal skills
    Up-to-date on the latest trends social media marketing


POSITION: YouTube Manager

REPORTS TO: Head of Digital
Long term
Full time

Why is this an exciting opportunity?
We currently get over 15 million views per month across our YouTube channels, and are looking to 10x that to 150 million monthly views over the next few years. Ubongo’s YouTube channels aim to educate and entertain kids in their own languages, telling stories that they can relate to with characters who they look like. Our viewers come from across the globe. We regularly receive testimonies from parents of our YouTube audience saying how much their kids are learning, and how grateful they are to have found representative content!

As the Ubongo YouTube Manager, you will have direct reach into the lives of millions of kids in Africa and across the world. You will make decisions about how we grow the platform to reach as many kids as possible as well as what content we share, in order to ensure key learning outcomes that kids can harness to improve their lives.

What does this look like day-to-day?
Daily tasks of the YouTube Manager will include setting the upload schedules for our YouTube channels, handling video uploads and setting of video metadata. As well as this, the YouTube Manager will set up new channels and maintain existing channels. The YouTube Manager will also analyse the analytics coming out of the channels to monitor channel/video performance. There will also be some research and experimentation required as you look into how best we can increase reach, engagement and revenue on our channels.

You will also regularly hold strategy-setting calls across the digital, production, business and adaptation teams, making decisions that affect the way we use YouTube from the top down.

Refine and implement scheduling and uploading processes to maximize growth of our channels, their reach and their impact.

Main Activities:
    Developing the processes that we have in place for scheduling the upload of content
    Setting the annual/ monthly schedules for videos across all of our channels
    Communicating with the Adaptation, Production and Post Production teams to know what content is ready to share on YouTube
    Coordinating uploads of new videos and promotional videos with the marketing team
    Creating video metadata (titles, tags, thumbnails) and playlists.
    Working with the adaptation team to get metadata translated into other languages
    Uploading video metadata and publishing videos to YouTube!
    Developing solutions that integrate YouTube workflows with the workflows of our other products like the Toolkits Platform*
    Optimize existing YouTube channels and strategically develop and roll out new channels

Main Activities:
    Optimize existing channels by keeping written information (e.g. channel descriptions) and visuals (e.g. channel icons and banners) up-to-date and adjusting for SEO and ‘stickiness’
    Strategizing with Adaptation and Marketing teams about which channels to launch and when, and implementing launch plans
    Setting up new channels for new content (by show and by language)
    Regularly checking channel analytics and communicating highlights with the rest of the digital team
    Research and experiment to maximise reach (unique viewers) and engagement (watchtime).

Main Activities:
    Monitor and analyze YouTube Studio analytics daily and identify trends over time
    Read articles and watch videos about how YouTube’s algorithm works and what kind of content, metadata and scheduling works best on the platform
    Run experiments based on theories developed by yourself and your team, and share results/ learnings/ strategic updates with broader Ubongo team
    Integrate lessons learned into daily practise and update the YouTube playbook
    Update the rest of the digital team on trends and findings
    There will also be room to provide your knowledge and expertise to other teams at Ubongo.



    A YouTuber/ vlogger/ social media expert, with experience uploading videos and maintaining channel(s).
    Passionate about video (watching, creating, editing, sharing etc.)
    Ready and able to take on all the challenges listed above (and many more, down the line) as we scale! A bachelor’s or master’s degree in a relevant subject (like media or communications) would be an added advantage. But we’re more interested in your ability to get the job done than your qualifications
    Extremely organized and process oriented
    Able to GET THINGS DONE. You will be a team of one who needs to coordinate and manage across all departments in Ubongo to get this project launched!
    Comfortable dealing with and understanding digital products (apps, video etc.)
    Passionate for Ubongo’s vision of bringing localized edutainment to learners across Africa
    A super troubleshooter!
    Able to speak and write (work) in English and preferably another African language – we’re a bilingual office.
    Good at dealing with ambiguity and able to figure things out for yourself
    Willing to speak up for what’s right, when you see wrong, or when you think there might be a better way
    Someone who loves kids. They’re why we do what we do. They’re running around our office all the time. Our kids’ music and videos will become part of your life (and be constantly stuck in your head).
    Phew! You made it through that. The good thing is that there are also perks, like delicious healthy lunch at the office, health insurance, and you get to watch cartoons at work!

*We are currently planning to align our YouTube uploads with our uploads of video to the Toolkits platform. You will also be involved in helping us develop this process, to ensure that content developed for YouTube is also shared on platforms like the Toolkits Platform.


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