Friday, 19 March 2021

ALAF Tanzania Jobs 2021 In Dar es salaam, Marketing Manager

About the job

The main purpose of the position:

    To be responsible for developing and maintaining marketing strategies to meet agreed company objectives.
    To evaluate customer research, market conditions, and competitor data and implement marketing plan alterations as needed.
    To oversees all marketing, advertising and promotional activities.
    Routine/Direct: Technical Marketing Manager, Digital Marketing Manager, Marketing Officers.


Managerial /Supervisory responsibilities

    Supervises Technical marketing manager, Digital Marketing Manager and Marketing Officers.

Operational responsibilities:
    Working with the Executive Team, provide marketing inputs to the Company Business Plan to facilitate business growth
    Develop a marketing strategy, with brand and portfolio objectives, strategies, and plans in line with Corporate Objectives and the Company Business Plan.
    Support and facilitate development and implementation of sectoral and regional marketing initiatives
    Plan and administer the company’s Marketing and Support budget.
    Manage agencies, suppliers, the media, and partners
    Instill marketing led ethos throughout the business to drive customer-focused decision making
    Research and reporting on external opportunities and competitive activity
    Measuring success (develop appropriate metrics, including sales figures, market share data, customer satisfaction).

Business Development, New Product Development (NPD)
    Be a co-driver on business development activities, working closely with specialists in areas affecting market and product development
    Collaborate with relevant senior management to plan, create and produce communications used in support of new products, centres of excellence, new business activities and programs
    Undertake market research to inform business decisions in new product development, or product and service enhancement

Corporate Communications
    Develop and manage all external and internal communications and systems
    Develop a Public relations policy and plan
    Develop and manage Reputation Management communication and systems and communication protocols including Crisis Communication protocols
    Drive Corporate Social Investment programs: strategy, implementation, and leveraging
    Develop Corporate Identity application manuals and control protocols

Brand Marketing and Communication
    Manage and develop the company’s brands
    Manage brand alignment across varied territories, harmonize and integrate regional synergies through consumer and trade promotion initiatives.
    Manage day-to-day activity with PR, press, and marketing communications agencies.
    Direct and manage web strategy and digital communication
    Work with regional offices in designing and implementing CRM and client contact systems.
    Develop policies for the use of client and prospect databases, mailing list usage, data integrity, security, and marketing content

Develop company capability and depth
    Develop and deliver insightful and relevant presentations and strategies to the executive team, customers, trade channels, the Group and other regions/ countries of operation, as appropriate.
    Ensure marketing synergies by aligning the efforts of Service Centres with the Head Office and overall Business strategy.
    Build and develop a marketing driven team which is informed, competent, commercially astute, dedicated, efficient, and lives the corporate culture

Professional/Public/Private Sector Marketing
    Developing relationships with, & providing solutions to the professional/public / private sector by selling the company, its services, its products and brands, and its expertise, with the objective of winning new business to the company.
    Assistance in resolving customer complaints/queries arising from the professional sector.
    Effective use of Business Intelligence tools purchased by the company to follow up on leads and produce specifications for ALAF products and services in all three channels above.
    Provide assistance / contribute to the development of technical specifications for ALAF products which will result in increased product specifications and an increased competitive edge
    Assist in the development of sales and marketing literature and associated documents to improve the marketing of the Group and its products / brands
    Report on insights gained from professionals on the performance of ALAF and Safal Group Products
    Developing, gathering and sharing of market intelligence with all stakeholders, and maintaining an awareness of technical developments in the industry to ensure that ALAF has up to date and relevant competitive information.
    Contributing to the development and implementation of regional sales & marketing plans which will support and contribute to achievement of the Company’s Business objectives & deepen the effectiveness of the Company’s National Marketing Strategy and Plan.
    Implementation of professional events and programs, and networking with institutes and professional associations on behalf of the company in line with the National Marketing strategy and plan.
    Compliance with required reporting & information for Marketing and Sales purposes.
    Attendance at and participation in stock takes, conferences and training sessions as required.


Qualifications required:

    Minimum academic qualification: Degree in Public Relations, Marketing, and Communications
    Qualifications as an added advantage: Masters in Marketing, CIM qualifications

Experience required:
General work experience (years): 8 years in Marketing Brand Management

Industry: Manufacturing Sector.


Related Posts